How to make your company brochure stand out

• Name & Brand Logo. Standard information is a MUST. The team might have heard and discussed it a hundred times but always remember that it’s a first to your target demographics.
• About Us/ Who We Are. Show how you stand out by telling a convincing brand story and sharing a mission & vision statement that people would love to be a part of.
• What We Do. Sell your value proposition. Whether it’s a service or product, highlight specifications or unique points that shouts it deserves to be heard and seen!
• Call-to-action. List your email, contact number, social media pages, any way to help readers get in touch. It’s always a shame to see potential leads who are actually interested but end up throwing away the brochure because they have no way to reach out to the company.

The Dollar Question: Does brochure marketing still work?

If you’re someone living in the 21st century, you would have definitely heard of ad marketing. Those popups that show hundreds of times on your browser...

Ads that show up on the feeds of your Facebook, Instagram, Twitter, or any other social media account, too many times to keep count...

Endless marketing posts, ad videos, and sales schemes advertising the benefits of their products and services, telling people to buy and subscribe.

People are tired, they want something fresh, and so do your target groups.

Benefits & Importance of a good company brochure:

• Establish Brand Identity & Credibility. First impressions matter for an effective branding strategy. A well-done company brochure that is written in an authentic voice, tone, with an inspiring story and mission can establish trust and a good brand image.
• Distribute any way everywhere. Brochures can be easily distributed and used as a multi-aspect marketing tool. It increases networking and collaboration opportunities at trade fairs and expos. Brochures can also stimulate brand recall. Simply place your company brochure at the reception table, on bulletin boards, or in product packages. This idea works because people are the ones picking up your brochure, there are just no obligations here.
• Cost-Effective Advertising. Brochures are more cost-efficient compared to online marketing methods like ad advertising which could cost anyone on a budget extra for certain CTRs (click-through rates). Company brochures on the other hand can be bought cheap in bulk.
• Higher conversion rates. According to Bentley University’s research, 85% of people who read company brochures learn more about businesses. 61% of people buy products they see in brochures. While the mechanism behind why brochures still work so efficiently is fairly simple: People love free stuff, especially an aesthetically designed brochure.

Now that you’re convinced that brochures do still work, let’s view all your options and help find the perfect type for your business.

To help you create the ideal brochure, we’ve broken up this part into 2 main sections: