The ultimate guide to choosing the right brochure print and design for your business.
Company brochures are informative pamphlets or booklets that are distributed to help your target audiences, the general public, and even your rival competitors, know your brand better.
One prominent way brochures stand out from other marketing mediums like digital ads, flyers, banners, etc. is that they contain complete information about your business all within just a few pages or folds.
Must-have things to include in your company brochure:
● Name & Brand Logo
Standard information is a MUST. The team might have heard and discussed it a hundred times but always remember that it’s a first to your target demographics.
● About Us/ Who We Are
Show how you stand out by telling a convincing brand story and sharing a mission & vision statement that people would love to be a part of.
● What We Do
Sell your value proposition. Whether it’s a service or product, highlight specifications or unique points that shouts it deserves to be heard and seen!
List your email, contact number, social media pages, any way to help readers get in touch.
It’s always a shame to see potential leads who are actually interested but end up throwing away the brochure because they have no way to reach out to the company.
The Dollar Question: Does brochure marketing still work?
If you’re someone living in the 21st century, you would have definitely heard of ad marketing.
Those popups that show hundreds of times on your browser...
Ads that show up on the feeds of your Facebook, Instagram, Twitter, or any other social media account, too many times to keep count...
Endless marketing posts, ad videos, and sales schemes advertising the benefits of their products and services, telling people to buy and subscribe.
People are tired, they want something fresh, and so do your target groups.
Benefits & Importance of a good company brochure:
1. Establish Brand Identity & Credibility
First impressions matter for an effective branding strategy. A well-done company brochure that is written in an authentic voice, tone, with an inspiring story and mission can establish trust and a good brand image.
2. Distribute any way everywhere
Brochures can be easily distributed and used as a multi-aspect marketing tool. It increases networking and collaboration opportunities at trade fairs and expos.
Brochures can also stimulate brand recall. Simply place your company brochure at the reception table, on bulletin boards, or in product packages. This idea works because people are the ones picking up your brochure, there are just no obligations here.
3. Cost-Effective Advertising
Brochures are more cost-efficient compared to online marketing methods like ad advertising which could cost anyone on a budget extra for certain CTRs (click-through rates). Company brochures on the other hand can be bought cheap in bulk.
4. Higher conversion rates
According to Bentley University’s research, 85% of people who read company brochures learn more about businesses. 61% of people buy products they see in brochures.
While the mechanism behind why brochures still work so efficiently is fairly simple: People love free stuff, especially an aesthetically designed brochure.
Now that you’re convinced that brochures do still work, let’s view all your options and help find the perfect type for your business.
To help you create the ideal brochure, we’ve broken up this part into 2 main sections:
1) Brochure Printing
2) Brochure Design
1. Choose the right brochure binding method
There are mainly 4 types of brochure binding:
● Stapled brochure
● Spiral brochure/Wire bind brochure
● Perfect bind brochure (Adhesive binding)
● Trifold brochure
These brochures range from 6-96 pages (excluding brochure jackets). Picking the right binding method for your company brochure comes down to how specific you want your brochure to be.
Tip: If detachable discount coupons or tear-off sections are included in your company brochure, we recommend going for staple bind brochures which are perfect for removing pages.
2. Choose the right paper material
There are 3 criteria to consider when picking your company brochure’s paper type.
● Weight: 70-135 gsm (we recommend getting 70-100gsm for your brochure)
● Type of paper: Matte, Glossy, Coated, Uncoated, Bond, Recycled, Silk, Watermarked
● Method of printing: Offset Or Digital
3. Get cover refinement for an added quality feel
● Lamination: Coat your company brochure with wafer-thin film in matt, gloss, soft-touch, or linen texture for added protection
● Blind Embossing: Accentuate your logo and slogan with a more classy texture
● Hot Foil Embossing: Treat your brochure cover with gold, bronze, red, copper, silver, or blue foil for a striking 3D effect
● UV varnish: Perfect for extra elegance and a more glossy texture
Now, besides your brochure content, brochure design is a key part of deciding whether your company brochure’s a winner or a failed strategy.
Looks do matter and a nicely designed brochure does the job of getting people to pick up your company’s brochure. Remember, the brochure design is either the Kingmaker or the Wreck-It-Ralph to your brochure.
5 Most important brochure elements:
3. Image Quality
4. Text Format
5. White Space
Before you jump into picking a beautiful template from the thousands out on the Internet, here are a few brochures design tips to create your ideal company brochure…
Brochure Design Tips:
● Know your brand tone and personality
● Research your ideal customers’ likes and dislikes
● Design with a purpose
● Keep creative and be original with ideas
● Work 3x harder on designing a brochure cover that shines
● Keep design elements consistent
Getting your company brochure properly formatted, written, and designed in a way that’s both authentic and unique takes time and lots of experimenting, especially if you’re just starting your business.
But a huge tip is to focus more of your time and energy on your establishing the right objectives and purpose. It makes the printing and designing process a lot less overwhelming.
Get your plan down and you’re ready to start!