by Atlantis Print

How to Impress With Your Roller Banner

Top Uses and 3 Simple Banner Printing Steps to Get Started

What is a Roller Banner?

Roller banners usually take form in large-size format prints and are attached to a base banner foot for stand-up display.

What makes roller banners so popular are their convenience and efficiency when it comes to set-ups and packing. Roller banners can be easily put together or dismantled just by rolling out the prints and hooking them onto the poles, and voila, you have your roller banner!

Also known as pull-up banners, penguin stands, pop-up displays, or roll-up banners, roller banners are widely used as a marketing tool. Their large prints and tall design enable anyone to see the contents even from a distance.

Uses of a Roller Banner

To achieve marketing goals and allow more customers to notice your banner, knowing how and where to place them is crucial.

There are many ways to effectively use a roller banner, they can be used to inform, greet, promote, direct, attract, provide value and the list goes on. But just like any other marketing tool, the key to a successful banner is to know your customers well, very well.

Here are a few tips to generate ideas on how to use your roller banner. Try thinking or gather data about:

• • Where your ideal customers are most likely to show up?
• • What is it about your business that appeals to your target audience?
• • What are their pains and desires? (Magnify them in your banners)
• • What kind of design style and tone are to their taste? (eg. formal, retro, black & white)
• • Assess the behaviour of your target group when they look at banners. (Note where their eyes fall at first glance)

Effective Ways to Use Your Roller Banners

• • Store Promotions

From new product launches to the largest sale of the month, roller banners are perfect for drawing the attention of customers to a specific product, service, or promotional event.

What gives roller banners their edge, compared to other promotional mediums, is their flexibility to be used all year round. This is unlike one-time flyers or posters that can wear out easily.

• • Trade Fair/ Trade Shows

One of the most popular and widely used methods to display roller banners is at trade shows. At trade fairs, it’s easy to spot roller banners, in other words, they dominate at trade shows, and for good reasons.

Unlike individual pop-up booths you may find at department stores, booths at trade fairs are located right next to each other, in the same layout design and colour. This can be both confusing for visitors and a con to your business’ visibility.

Having a properly configured roller banner allows you to stand out from neighbouring booths and help your target customers spot your booth from afar amidst the sea of visitors.

• • Raise Awareness

When all the buzz goes around social media, and every user is bombarded by hundreds of ads per day, users are more acceptive towards good non-salesy marketing.

Roller banners are highly efficient when it comes to spreading brand or social awareness. Their large print and low cost are great for transmitting clear, impactful messages to customers and can also leave a positive brand impression on the general public.

• • Event Decorative

Creative roller banners can also be set up as welcome signs and act as directories at conferences and events. This makes banners the perfect tool for making lasting first impressions and showing the notion that you appreciate and care about your customers or clients showing up.

Getting the Right Roller Banner

• 1. Picking Your Roller Banner Format

Haven’t any idea which size fits your pull-up banner? Finding the right format size for your campaign or event matters for effective space management and ensures your roller banner campaign is kept cost-efficient but of high impact.

• • Standard (800mm wide x 2000mm tall): Perfect for showcasing details at eye-level
• • Wide (1000mm wide x 2000mm tall): Make an even larger impact, great for large spaces like conference halls
• • Desktop (300mm wide x 430mm tall): For retail countertops
• 2. Choosing Your Roller Banner Material

Need a banner that lasts and looks stunning? Surface texture is key to printing quality banner images so do think hard when it comes to paper material choice.

There are 2 types of roller banner materials to choose from:

• • Polypropylene Banner lite: Anti-backlight, tear-resistant, lightweight
• • PVC tarpaulin (recommended pick): Around 440-510gsm, Highly durable, scratch-resistant, tensile-proof, UV-stable, tear-resistant
• 3. Finding Your Roller Banner Fastening System

Fastening systems, also called banner mechanisms, are cassettes in which the roller banners are stored. As most affordable models have the banners pre-installed and firmly attached to them, we recommend opting for slightly more premium models.

Here are some of the most common fastening models you’ll find on printing websites or local services:

• • Mini (for Desktop Miniature Banner): Small, silver cassette, chrome-plated steel
• • Classic (for standard banners): two swivelling feet, pole holder, usually comes in a handy carry case or portable bag
• • Deluxe/Premium: Less visible feet, powder-coated anti-slip steel feet for enhanced stability, a clip-on system for faster set-up
• • L or X frame: Budget-friendly, Space-inefficient with legs that expand outwards
• • Double-Sided: Space-efficient, higher exposure, two-sided retractable banner frame

How To Set Up Your Roller Banner In 5 Steps

• 1. Unzip the carry case your roller banner comes in
• 2. Take aside the banner poles

Banner poles are normally located either in the bag, inside the banner mechanism or attached to the banner fastening system.

• 3. Adjust the feet of the mechanism

This step only applies to models that have feet on the banner mechanism

• 4. Assemble the banner pole by connecting the telescopic part and pulling out the expandable part
• 5. Roll up the banner and hook it onto the banner pole

Tip: Lean your body as well as the pole and mechanism backwards as you pull the banner itself towards you